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Determining the ROI of Marketing Automation

Map Your Journey to Profitable Marketing

As much as marketing has advanced its scientific approach to measuring and managing effectiveness, it is still much like a cross-country truck route that runs on a combination of superhighways and unpaved terrain. Find out how Mapping a Strategy to Maximize ROI can help you.

  • The relationship between Marketing and Sales is disconnected
  • The sales cycle is not aligned with the buyers' perspective
  • The typical marketing and sales model is built on high volumes because conversion ratios are so low Key profitability drivers are not understood

Sound familiar?  The core problems to truly determining ROI on marketing efforts are common to most businesses.  This guide will help you navigate the path to profitability.

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