Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This 3-part white paper series will examine the most crucial components of effectual marketing conversations by focusing on the buyer; focusing on the technology that enables multi-channel conversations; and finally, by a focus on sales that favorably caps the process.
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