The New Revenue Engine

The Rules Have Changed. How will You Respond?

The continued economic challenges, heightened competition and a fundamental power shift from a sales-driven process to a buyer-driven process, have combined to require companies to develop a new revenue engine: one that keeps pace with the evolution of today’s BtoB buyers.

including:

Lower customer acquisition costs—A result of more effective marketing programs and more efficient sales efforts.
Reduced wasteful spending—Cold calling, direct mail pieces and other high cost lead generation tactics are eliminated.
More predictability in sales forecasts—The focus on lead qualification leads to repeatable, predictable processes and more consistent growth

First Name:
Last Name:
Email Address:
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Company Name:
Job Title:
Marketo Customer?:
Help me with:
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My Marketing Need Is:
My CRM Database:
# of Database Leads:
Annual Marketing Budget:
Twitter Handle:
Industry:
Lead Source:
RF Address 1:
RF Confidence Level:
RF Employee Total Count:
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RF Phone:
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RF NAICS Name:
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RF Employee Location Count:
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RF Company Name:
RF Address 2:
RF Trade Name:
RF URL:
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RF City:
RF Annual Revenue: