Marketing Solutions | Demand Generation, Marketing Automation

The New Revenue Engine

An Inside Look at How Leading BtoB Companies are Improving Efficiency & Effectiveness.

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The Rules Have Changed - How will You Respond?

The continued economic challenges, heightened competition and a fundamental power shift from a sales-driven process to a buyer-driven process, have combined to require companies to develop a new revenue engine: one that keeps pace with the evolution of today’s BtoB buyers.

For those cutting-edge companies that have been ahead of the curve in building a new revenue engine, the results have been demonstrable across both top line and bottom line metrics, including:

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Lower customer acquisition costs—A result of more effective marketing programs and more efficient sales efforts.
Reduced wasteful spending—Cold calling, direct mail pieces and other high cost lead generation tactics are eliminated.
More predictability in sales forecasts—The focus on lead qualification leads to repeatable, predictable processes and more consistent growth
Greater pipeline stability—Sales teams are able to avoid the “feast or famine” routine of 100 deals closing in one quarter, while only 10 close the next.