Creating The Conversation

Using Lead Nurturing to Build an Ongoing Dialog that Drives Prospect Conversion

This Whitepaper for B2B Marketers:

• Defines the concept of lead nurturing
• Describes the seven types of lead nurturing most impactful for BtoB marketers
• Lists four key foundations marketing organizations must have in place in order to build sustainable,best-in-class programs
• Provides an illustration of a nurture track and examples from successful BtoB marketers

Download a copy today.