Creating The Conversation
Using Lead Nurturing to Build an Ongoing Dialog that Drives Prospect Conversion
This Whitepaper for B2B Marketers:
- Defines the concept of lead nurturing
- Describes the seven types of lead nurturing most impactful for BtoB marketers
- Lists four key foundations marketing organizations must have in place in order to build sustainable,best-in-class programs
- Provides an illustration of a nurture track and examples from successful BtoB marketers
Download a copy today.