Lead Nurturing 101

Companies That Excel at Lead Nurturing:

• Generate 50% more sales-ready leads at 33% lower costs per lead
• Reduce the percent of marketing-generated leads that are ignored by sales (from as high a 80% to as low as 25%
• Raise win rates on marketing-generated leads (7% points higher) and reduce "no decisions" (6% points lower)
• Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)

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