Companies That Excel at Lead Nurturing:
- Generate 50% more sales-ready leads at 33% lower costs per lead
- Reduce the percent of marketing-generated leads that are ignored by sales (from as high a 80% to as low as 25%
- Raise win rates on marketing-generated leads (7% points higher) and reduce "no decisions" (6% points lower)
- Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)
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