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Lead Nurturing 101

Companies That Excel at Lead Nurturing:

  • Generate 50% more sales-ready leads at 33% lower costs per lead
  • Reduce the percent of marketing-generated leads that are ignored by sales (from as high a 80% to as low as 25%
  • Raise win rates on marketing-generated leads (7% points higher) and reduce "no decisions" (6% points lower)
  • Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)

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