This event will bring together hundreds of large and enterprise sized B2B marketers looking to learn more about using content to drive marketing results with a particular focus on top and middle of the funnel marketing. With some support, a little courage, and a few tricks, you’ll be on your way to creating magnetic content that wows your buyers every time.
Featured speakers: Jon Miller of Marketo and Jason Miller of LinkedIn
Event details:
- November 7th, 2013 in San Francisco, CA at the DoubleTree by Hilton San Francisco Airport
- Registration begins at 12:15 p.m. PST
- Sessions will run from 1:00 p.m. – 4:30 p.m. PST with a cocktail hour and reception to follow
- Early registration: $99
- Day-of registration: $299
Presentations and workshops will be followed by a cocktail hour and reception so you can pick the brains of your fellow marketers!
Agenda:
Register now for
From Planning to Distributing:
Putting Your Content Marketing to Work.
Planning a Content Strategy for Every Situation
Jesse Noyes, Senior Director of Content Marketing, Kapost
Welcome to the Funnel (We've Got Names and Leads): Top of Funnel Distribution
Jason Miller, Senior Content Marketing Manager, LinkedIn
Stuck in the Middle with You: Overcoming the Middle Funnel Bell Curve
Justin Gray, CEO and Chief Evangelist, LeadMD
Enabling Your Sales to Accelerate Velocity and Closed Business with Content: Bottom of Funnel Distribution
Matt Heinz, President, Heinz Marketing
From Startup to IPO: How Marketo Drives Growth with Content
Jon Miller, Vice President of Marketing and co-Founder, Marketo
