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Lead Scoring 101

Getting the most out of your leads.

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Thank you for requesting our Lead Scoring 101 Whitepaper.  It's our gift to you to kickstart your insight into the power of B2B Marketing Automation and Lead Generation.

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  • How demographics play into successful lead scoring
  • How behaviors can indicate when a prospect is ready to buy
  • How to better align marketing & sales through a comprehensive lead scoring model