80 - 99%
50 - 79%
20 - 49%
0 - 19%
30 - 89 Days
90 - 179 Days
180 - 360 Days
Qualified Leads Generated
Sales Accepted Leads Generated
Influenced Opportunity Pipeline
Business Process / Lead Scoring
Campaigns / Demand Generation
Dashboards / Analytics
Email & Landing Page Design
Lead Lifecycle / Revenue Model
Sales & Marketing Alignment
Web / API System Integration
Yes - Underway
# of leads
$ Cost per lead
This is used to calculate engagement effectiveness
$ If you sell on an MRR model please anualize that figure along with any one-time costs
This is used to calculate engagement effectiveness.
% – At what rate do you convert inquiries to Marketing Qualified Leads?
% – At what rate do you convert Marketing Qualified Leads to Sales Accepted Leads?
% – At what rate do you convert Sales Accepted Leads to Sales Qualified Leads?
% – At what rate do you convert Sales Qualified Leads to Closed Business?
How many net new names do you accumulate each month across all channels?
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